- Marketing Strategy: Collaborate with the marketing team to develop comprehensive marketing strategies that align with the company’s goals and target market, focusing on the banking, microfinance, and fintech sectors.
- Campaign Development: Create and execute marketing campaigns across multiple channels, including digital marketing, email marketing, content marketing, social media, events, and other relevant platforms.
- Lead Generation: Implement lead generation strategies to attract potential clients in the banking, microfinance, and fintech industries. Utilize various tactics such as content marketing, search engine optimization (SEO), paid advertising, and lead nurturing.
- Brand Awareness: Develop and execute initiatives to increase brand recognition and awareness within the target market. This includes managing the company’s online presence, maintaining social media accounts, and producing engaging content.
- Content Creation: Develop compelling marketing content, including website copy, blog articles, case studies, whitepapers, and other collateral to educate and engage prospective clients.
- Market Research: Conduct market research to identify trends, competitive landscape, and customer preferences. Use insights to refine marketing strategies and target messaging effectively.
- Bachelor’s degree in marketing, business administration, or a related field.
- 2-4 years of experience in marketing , preferably within the fintech, banking, or microfinance industry.
- Additional certifications in marketing or digital marketing are advantageous.
- Fintech and Financial Industry Knowledge: Strong understanding of the fintech industry, as well as banking and microfinance operations. Familiarity with financial technology products and services is a plus.
How to Apply
To apply for the Marketing Officer position, please follow the guidelines below:
Please use the following subject line when submitting your application: “Application for Marketing Officer – Qena “.
Attach your updated resume or curriculum vitae (CV) in PDF or Word format. Ensure that your resume highlights your relevant skills, experience, and educational background. Include details of your previous solution architecture roles, fintech experience, and any specific accomplishments related to digital lending products.
Ensure that your CV includes your full name, phone number, and email address. This will make it easy for the hiring team to reach out to you for further communication or to schedule an interview.
Portfolio (if applicable):
If you have a portfolio or samples of your solution architecture work, you may include them as attachments or provide a link to an online portfolio or GitHub repository. This will provide the hiring team with a deeper understanding of your technical capabilities and problem-solving skills